Social Media: It’s Importance on Business

11 06 2010

1. Social media has become a mass-media in Asia that can’t be neglected due to it’s mere reach.

2. Blogs and communities offer insight about consumer opinions which have never been available before because they are real and true. I.e. businesses and brands can not only find out what consumers really think, but if done wisely they can use the willingness of people to create own content for product development (creative consumer).

3. The word-of-mouth (viral) potential of social media campaigns can create great buzz.

4. Brand management must adopt and create a culture within the company to profit from the social media development.

5. Opinions and reported experiences about companies, products and services are one of the most important influencing factors for decision building prior to the purchase of a product, no matter if the purchase happens online or offline.

The table below gives us a breakup of internet use around the globe, specifically focusing here on Asia:


Source: my-life-in-china.com





Combining the Strengths of Social and E-Mail

29 04 2010

” “Even though people are spending more time using social media, they are not abandoning e-mail,” said Debra Aho Williamson, eMarketer senior analyst and author of the new report, “Maximizing the E-Mail/Social Media Connection.” “The two channels can help each other, offering the opportunity for marketers to create deeper connections.” “

Read full article by clicking here.





SMO – The New SEO

5 04 2010


(Brian Solis is principal of FutureWorks, an award-winning New Media agency in Silicon Valley, and has led interactive and social programs for Fortune 500 companies, notable celebrities, and Web 2.0 startups. BrianSolis.com is ranked among the top of world’s leading business and marketing online resources.)

SMO – Social Media Optimization should be part of an overall SEO strategy (SEO + SMO = Amplified Findability in the traditional and social Web). Below are five key ways to five major ways that social objects can be contextualized:

1. Keywords: When selecting keywords for your social objects, it’s important to remember that the keywords used by customers and influencers are not always what you think they’d be.

2. Titles: In Social Media, your headline must contain the keywords that explicitly match the search patterns of the people you hope to reach.

3. Descriptions: further refine the context of your social object to entice visitors to view and circulate your content amongst their social graph.

4. Tags: are keywords that further group and organize your Social Object within the social network.

5. Links: Sharing a link on Twitter and Facebook that points back to a video on YouTube extends the reach of the video to people in one or more forums, potentially connecting them to your content.

Source: Brian Solis





Social Media: Foundations of Listening and Engagement

25 03 2010

Social media can be a difficult thing to understand. Here are some tips on what to listen out for and how to engage:

Listen out for the: Compliment, Complaint, Expressed Need, The Competition, The Crowd, The Influencer, The Crisis, The ROI, The Audit, The Thread.

Types of listening include: Passive listening, active listening, brand centered listening and conversation centered listening.

Source: Radian 6





Bloomberg: Cashmore Sees Mashable Becoming `Major Media Player’

16 03 2010

One of the most recognizable names in social media, Pete Cashmore, is interviewed by Bloomberg’s Chris Valerio at this year’s SXSW about what’s hot in social media and the future of Mashable, the definitive social media blog which he started in 2005 and now boasts 7+ million pageviews.

Here are some other impressive stats (Dec 21, 2009):

Learn more about Pete Cashmore here.





Engagement on Social Networks Top Priority for Marketers

3 02 2010

Top priorities in 2010 according to senior marketers worldwide (% of respondents)

“Senior marketers reported that social networks and applications were their biggest priority for 2010, followed closely by digital infrastructure. While social media marketing looks set to stay top of mind, a majority of respondents considered a range of digital activities at least “important,” with only games failing to inspire widespread interest.”

Read the full article here.





CNBC Video: Pete Blackshaw on the Future of Advertising

14 11 2009

The embed isn’t working very well but this is a good summary clip of some of the buzz taking place at AdWeek and also Pete Blackshaw’s thoughts on what brands need to consider about when it comes to both advertising and social media.