Video Update: 28 June, 2010

5 07 2010


Engagement on Social Networks Top Priority for Marketers

3 02 2010

Top priorities in 2010 according to senior marketers worldwide (% of respondents)

“Senior marketers reported that social networks and applications were their biggest priority for 2010, followed closely by digital infrastructure. While social media marketing looks set to stay top of mind, a majority of respondents considered a range of digital activities at least “important,” with only games failing to inspire widespread interest.”

Read the full article here.

Social Media for Hospitality, Food and Beverage Industry

19 11 2009

Ken Burgin recently wrote an article that appeared in Hotel News Resource that includes some very useful tips for small businesss in the F&B industry considering using social media. I believe some of the biggest opportunities for social media use are with those businesses that consistently require selling of new units, be it plates of pasta, drinks, tickets or rooms. This is one of the reasons why the Hotel industry has moved so quickly into this space after numerous large names like MGM (their Twitter, their Facebook) have found success.

Here are some highlights of particular importance that I wanted to share:

  1. The Facebook Page should be as good as the website. Make sure to include your logo obviously, plenty of photos, videos/commercials if you have them, and invite customers and staff to join – this is a great marketing opportunity. Promote it on menus, signs, customer feedback form and even vehicles.
  2. Don’t mention the competitors. Better to say nothing than make negative comments. Everyone knows you’re better – leave it at that.
  3. Make sure content is fresh, not stale. It’s not a good look if the last update was 3 months ago. Many businesses now have weekly social media updates handled by a specific person (not the boss)

I would be curious what good old Gordon would say regarding restaurant marketing.  Probably something to the effect of  focusing on the food, which goes without saying.  If you’re food (or product) is awful, no amount of social marketing will make it any better.  But I know there are plenty of businesses out there with great products that simply need a little help getting the word out – social media is PERFECT for that.

Grameen Bank Founder Muhammad Yunus on Social Business

16 11 2009

Amazing man with a simple idea.

Follow the Grameen foundation on Twitter, Fan them on Facebook.

What is Microlending?

NIELSEN BLOG: When Making a New Purchase, Where Do You Find the Best Information?

16 11 2009


From the Nielsen blog.

Facebook Announces New Targeting: Friends of Connections

13 11 2009

Facebook continues full-steam ahead with development of their advertising model; with their latest targeting feature announced just this past Wednesday, they take another step towards reaching the holy grail of marketing and demonstrating just why the platform is valued at almost $7 billion.

With Friends of Connections Targeting, advertisers will now be able to find more users to become fans of Facebook pages and/or interact with custom applications. Why did I almost wet myself when I heard about this? Facebook explains with a simple example,

“Annie is a fan of the Etsy Page. When Etsy wants to promote their Facebook Page, they can choose to target an ad to Annie’s friends by selecting the “Friends of connection” filter. Annie’s friends will receive the Etsy ad with the following sentence: “Annie Ta is a fan of this Page.” Annie’s friends are naturally more interested because Annie’s interaction with Etsy is showcased directly in the ad.”

Get your surf board, life jacket and inflatable ducky ready – the Facebook tsunami is on it’s way…..