Digital Universe Expands

25 04 2010

A recent study carried out by Nielsen has revealed that average user time spent on Facebook per month has increased 10%, the number of users of the web grew 3.8% to just over 203 million users. Below is a breakdown of user interaction with the web:

Source: Nielsen


Social Media’s Mobile Audience

20 04 2010

According to Nielsen, mobile internet traffic in December of 2009 was similar to that of total internet use with the largest audiences being seen for search, email and social networking. Below is a breakdown of these findings:

Source: Nielsen

Changing Models: A Global Perspective on Paying for Content Online

8 03 2010

Will consumers pay for online news and entertainment they now get for free?

Nielsen asked more than 27,000 consumers across 52 countries, and the answer is a definite “maybe.” Statistics revealed consumers were far more likely to pay for professional content rather than home grown content. Media may only be able to generate appreciable online revenues by charging consumers for content. Companies are currently busy experimenting with a range of payment models, from full service subscriptions to individual transactions, or micropayments.

Source: The Nielsen Company

Brazil’s Economy Looking Up

1 03 2010

Statistics show Brazil’s economy has boosted as of June 2009 with very strong growth in consumer spending, increased level of employment, reflecting positively on trade, industry and services as a result.

See the full report here.

China Regains Economic Confidence

14 02 2010

Nielsen Economic Current shows how China has regained economic confidence as consumption levels return to normal and shares gain +5%. These statistics show the change in confidence as of May 2009:

See the full report here.