Global Time Spent on Social Media Sites up 82% Year over Year

27 01 2010

“Globally, social networks and blogs are the most popular online category when ranked by average time spent in December, followed by online games and instant messaging. With 206.9 million unique visitors, Facebook was the No. 1 global social networking destination in December 2009 and 67% of global social media users visited the site during the month.”

Read the full article here.





NIELSEN BLOG: Where do you start looking for new information online?

23 11 2009

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Further evidence that both search and social media will continue to drive customer decisions and behavior.

Visit the Nielsen blog here.





NIELSEN BLOG: When Making a New Purchase, Where Do You Find the Best Information?

16 11 2009

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From the Nielsen blog.





NIELSEN BLOG: Trusted Advertising Forms (April 2009)

30 10 2009

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From the Nielsen blog, “The explosion in Consumer Generated Media over the last couple of years means consumers’ reliance on word of mouth in the decision-making process, either from people they know or online consumers they don’t, has increased significantly,” says Jonathan Carson, President of Online, International, for the Nielsen Company.”