Ad of the Week: Verizon DROID Pretty

4 12 2009

I really like this ad because it does an effective job at speaking to the target demo for Droid purchasers: mainly the techy/geeky male vertical as well as those fed up with iPhone for whatever reasons and looking for an alternative.

There are really two basic themes within the ad: 1.) rebelling against the popularity of the iPhone and 2.) choosing instead a device that is focused on speed and utility. It also puts the viewer in a difficult place to defend why he/she would choose the iPhone, given the way the argument is framed.

Who’s likely to argue that they they prefer beauty/popularity over speed and utility?

I even wonder if it’s perhaps a bit of brilliant subliminal messaging, given some of the broohaha over beauty queens in the US that’s been created as of late due to childish behavior of one in particular? If so, well played Google/Verizon. Well played.

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