DuPont’s Flaming Social Media

5 11 2009

In this clip, Gary Spangler of DuPont’s E-Marketing team argues that while the internet landscape has changed numerous business models, many fundamentals remain the same and he reminds the audience that companies don’t buy products, people do.

I particularly liked his advice to companies to reuse old video clips for their social media campaigns. With so much content on YouTube, we forget that it’s a drop in the bucket compared to what’s shown on TV and what’s archived at so many companies. I wonder if that’s part of Google’s plan also to catalog every piece of available video, just like it is with books/publications.

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