Web 2.0 Summit 08: Tony Hsieh (Zappos.com)

4 11 2009

A uniquely unoriginal approach (while uniquely effectively) to customer service and marketing: create the best possible company culture. The idea is that if employees are happy and passionate about the company; great customer service will naturally follow. Strangely simple right? CEO Tony Hsieh speaks about the philosophy behind this and how Zappos has done it.

What are Zappos’ core values? Click here.

One quote that really stuck with me: “your company’s culture and your company’s brand are two sides of the same coin”. Build a great company around a unique culture and a great brand will follow.