21 Rules For Social Media Engagement

3 06 2010

To make the most of social media, it is important to identify how best to engage with your customers. Companies around the world now have rich access to social media channels however, the true promise of social media is found in the direct connections between people who represent companies and the people who define markets of interest.

It is easy and simple for any business to join and create a social media profile. What is not to simple and easy is utilizing the devices social media employ, the intentions that motivate engagement, and the value we offer that dictate the significance of the brand-specific social graphs we weave.

Brian Solis, the author of ‘Engage’ believes in twenty-one specific ways to help businesses to build, cultivate, and measure success in the new web. Visit the source to check out rules for social media engagement.


Source: http://mashable.com/2010/05/18/rules-social-media-engagment/

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SMO – The New SEO

5 04 2010


(Brian Solis is principal of FutureWorks, an award-winning New Media agency in Silicon Valley, and has led interactive and social programs for Fortune 500 companies, notable celebrities, and Web 2.0 startups. BrianSolis.com is ranked among the top of world’s leading business and marketing online resources.)

SMO – Social Media Optimization should be part of an overall SEO strategy (SEO + SMO = Amplified Findability in the traditional and social Web). Below are five key ways to five major ways that social objects can be contextualized:

1. Keywords: When selecting keywords for your social objects, it’s important to remember that the keywords used by customers and influencers are not always what you think they’d be.

2. Titles: In Social Media, your headline must contain the keywords that explicitly match the search patterns of the people you hope to reach.

3. Descriptions: further refine the context of your social object to entice visitors to view and circulate your content amongst their social graph.

4. Tags: are keywords that further group and organize your Social Object within the social network.

5. Links: Sharing a link on Twitter and Facebook that points back to a video on YouTube extends the reach of the video to people in one or more forums, potentially connecting them to your content.

Source: Brian Solis