Video Update: 28 June, 2010

5 07 2010


Social Media China: It’s Top Online Players

30 06 2010

China has a growing list of online Social media platforms besides your typical Facebook or Twitter platforms. Other platforms such as Baidu are hugely popular among mainland Chinese, with 64.4% of the population logging into Baidu:

Below is a breakdown of the most trafficked sites in China:

With more and more internet users in China every single year, the future of Social Media is looking very bright. The Beijing Olympics were a huge catalyst for Social Media usage in China, with a surge of 50% spending on Social Media related advertising back in 2008.


Social Media In China

29 06 2010

The social media landscape in China is massive: 253 million mainland chinese use the internet, over 107 million have a personal blog, which makes them the world leading country when it comes to online usage.
Here is a quick breakdown of what mainland Chinese are doing online:

Social media is alive and well in China, says CIC CEO Sam Flemming. CIC is the leading Internet word-of-mouth consulting firm in China. They analyse all the chinese online buzz and distill the relevant data for their clients. A perfect source for rich consumer insights and better than any market research. For more information visit the source mentioned below.


HOW TO: Follow the 2010 World Cup on Twitter

28 06 2010

If you have been wondering just how to stay updated on all thats happening at the 2010 South Africa World Cup, we have some advice for you.

1. Use Hash Tags: At the moment, #worldcup seems to be the largest tag by volume of tweets, but #wc2010 is also doing the rounds, as is #2010worldcup. Having said this, please take into account that the World Cup is a global event, so different languages also come into play.

2. Create Lists: The quickest and easiest way to get a month’s worth of World Cup info is to follow a ready-made list.

3. Search for World Cup News Sources on Twitter: Whether it’s the official FIFA feed, tabloid newspaper coverage, big broadcaster’s headlines or just the final scores, World Cup Sources on Twitter will give you what your looking for.

Source: Mashable

Social Media & The South Africa 2010 World Cup

27 06 2010

Social Media efforts have been embraced within football, from blogs, to live streams, to mobile applications. New initiatives are also in the works, for example CNN’s collaboration with FourSquare where they created two world cup badges with more than 100 viewing parties from across the world.

Social Media has also helped keep the world cup closely knit. For the 2010 world cup, ten stadiums have been used to host the 2010 cup matches. Social Media has helped to keep everyone who has not been able to attend a match in a far fetched location stay connected.

Social Media continues to build momentum and has already come a very long way since the Euro cup back in 2008. Lets see what the future of Social Media for sporting events holds.

Source: Mashable

Facebook’s Sandberg: Brands Can Be Social Too

27 06 2010

This is a great talk by Sheryl Sandberg at Nielsen’s Consumer 360 event, Facebook’s COO and a powerful speaker and salesperson. “If you want to know what people like us will do tomorrow, you look at what teenagers are doing today.” She continues that only 11% of teenagers are using email; increasingly, they’re texting and using social networks to communicate with each other. Of course you already know this which is why you’re reading this post to begin with.

What makes Facebook such a critical marketing tool is a combination it’s user base, its scale/reach, and the experiences it enables between those users and brands:

  • User Base: Make no mistake Facebook’s users are its most powerful asset.  Despite all the recent hullabaloo and bad press regarding privacy issues, I have no doubts that Facebook absolutely wants to provide the best, most reliable and trust-worthy user experience for their users.  By continuing to provide a platform where users can securely connect and share with other parties (friends, brands, groups etc.), Facebook will be in a dominant position to win marketing budgets as well as content-sharing/publishing deals.
  • Scale/Reach: Facebook is massive; I won’t go into much of the stats, but two of my favorites are 1.) two-thirds (70%) of Facebook’s members lived outside the U.S., 2.) more than 100 million users access the site via mobile devices.  When you combine these with their impressive time-spent stats, you may begin to see why so many believe Facebook has the potential to have more impact than Google or Microsoft.
  • Experiences: Beyond the user to user interactions that occur, brands are every day finding new methods and approaches to engaging users in an effective fashion.  I believe it’s still early days for these experiences and Facebook is prodding along (as are 3rd party application developers) on how to give brands and users more interactive and engaging experiences via the platform.

For nearly all the campaigns we work on, Facebook development is a core element of the strategy for all of the above reasons. I share with clients that Facebook enables you so much flexibility both in the size of the brand using it, as well as how they choose to interact. Small brands (like a restaurant establishment) without even a website can launch a FB fan page as their primary web presence to share basic materials like brochures, images and promotions. Large brands can tie their FB experiences to content databases and through integrated applications and tabs, can do a more effective job of sharing the content they have with the users looking for it.

Video Update: 21 June, 2010

24 06 2010