Learn More: Twitter

If you’ve surfed the net, read a newspaper or magazine, or watched a TV program in the past year, it’s likely that you’ve been exposed to a little site called Twitter.  There’s no denying that it is a major web presence and has been a vital marketing tool for both individuals and organizations.  People tweets about their daily lives, thoughts, problems and questions; companies increasingly are tweeting information about their brand, products and services whenever as well as responding to any feedback (positive or negative) they see in the Twittersphere.  What has made Twitter such a powerful and trans-formative platform is the fact that it represents real time sentiment – i.e. what people are doing, thinking and feeling right now.  Every day more and more companies are finding tremendous opportunities with this platform for marketing, promotion and customer service purposes; what are you waiting for?

Below are a few useful links and resources on Twitter:

Facts & Figures
  • More than 105,779,710 Twitter users Worldwide (As on 10th APR 2010)
  • More than 300,000 new users every day
  • 60% of Twitter users are from OUTSIDE U.S.A.
  • 61% of Twitter users are aged between 18 to 35 years old
  • 45% of Twitter users are female; 55% are male
  • More than 50 million of tweets per day
  • People on Twitter for more than 9 months increased their activities from 26% (DEC 2009) to 41.6% (MAR 2010)
  • No. of Tweets increased gradually from 40 million/day (DEC 2009) to 53 million/day (MAR 2010)
  • 45% of Twitter users access to Twitter.com; 55% uses third party Twitter clients
  • 40% of Twitter users access Twitter via mobile phones
  • 41% of Twitter users prefer to contact friends via social media rather than other format of communications such as telephone
  • Total no. of Twitter users in China: 552,000; 13% are female and 87% are male; 70% of users aged between 21 to 29 years old
  • Estimated Total no. of Hong Kong Twitter users: 35,000
  • An average Hong Kong Twitter user has 144.44 friends and 146.36 followers
  • Over 52 Twitter mobile phone clients for iPhone, BlackBerry, Windows Mobile, Google Android (G1), Palm Pre, Treo and other mobile phones
Twitter for Business:
Additional Resources:

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