Learn More: Facebook

Anyone that has not been living in a cave or under a rock for the past 5 years has likely heard about Facebook at this point, but there’s a lot more to know about this social network especially for those that would like to incorporate it for use in an effective social media advertising strategy.

Below are a few useful links and resources that should aid you toward this end:

Facts & Figures
  • More than 400 million active users
  • 50% of our active users log on to Facebook in any given day
  • More than 5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week
  • More than 3.5 million events created each month
  • More than 3 million active Pages on Facebook
  • Pages have created more than 5.3 billion fans
  • Average user: 130 friends, sends 8 friend requests/mo,  is invited to 3 events per month, spends +55 minutes per day
  • Average user clicks the Like button on 9 pieces of content/mo, writes 25 comments / mo
  • Average user becomes a fan of 4 Pages each month and is a member of 13 groups
  • Every month, more than 70% of Facebook users engage with Platform applications
  • More than 250 applications have more than one million monthly active users
  • More than 60 million Facebook users engage with Facebook Connect on external websites every month
  • There are more than 100 million active users currently accessing Facebook through their mobile devices.
  • People that use Facebook on their mobile devices are twice more active on Facebook than non-mobile users.
  • There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products
  • Facebook Statistics: Hong Kong:
  • Total no. of Hong Kong Facebook Users: 2,454,800
  • Male: 1,165,580 (46.9%); Female: 1,320,160 (53.1%)
  • Teens (aged below 17): 338,980 (13.7%)
  • Young Adults (aged 18 – 34) : 1,589,900 (64.3%)
  • Adults (aged 35 – 54) : 460,840 (18.6%)
  • Senior Adults (aged above 55) : 82,240 (3.3%)

Facebook Advertising:

Additional Resources:


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