Social Media and the Fortune 100

7 07 2010

This is just one of the fantastic graphs put together by the team behind iStrategy, which breaks out what platforms the Fortune 100 are engaged with. For the full graphical work, click here.

Advertisements Viral Video Consultants

30 12 2009

Kip & Kip – legendary viral video consultants. Love it!

Social Media Upends Ski Resort Marketing

15 12 2009

Good video where Vail Resorts CEO Robert Katz cites social media as a marketing game changer, especially for industries like ski resorts. I also like his calling out the fact that social media offers them a new way to get their video content out easier and more quickly than ever before, changing the dynamics of their marketing strategy.

eMarketer – How Engaging is Online Video?

7 12 2009

Many marketers want to get into video but there still seems to be a wide chasm between high-end, pricier work and the amateur, shaky free work. Simple video editing goes a long way and I’ve recently been working quite a bit with Windows Movie Editor which is ideal for a starter as it allows you to add effects to clips, import a soundtrack, basically 99% of anything that an amateur videographer like myself would be interested. I ain’t no Quenten just yet….

But video is important – hugely so in fact. In October, Eyeblaster released a report comparing dwell time on ads with and without video:

The implications are more far-reaching however than simple ad effectiveness. It’s what you already know – if a picture is worth a thousand words, then a good video may be worth a thousand pictures. And one point to stress here is that “good” can be defined on several levels. Surely quality is one, but I still see a massive gap between what audiences are willing to watch and what businesses are comfortable providing.

Often times, hesitation on a company’s part to include video for fears that it won’t be acceptable quality, result in them working with a “professional” shop that helps them create a high-quality video but ultimately one that falls flat on connecting with the viewer. I guess what I’m saying is the video being of watchable quality is one thing, but the video speaking to a core issue (example: why you should work with me, how am I) is an entirely separate one that may or may not be correlated to how professional the video production actually is.

Here’s a good example of a simple video that addresses a core business inquiry – in this case, what’s involved in forming a company in Hong Kong.

Ad of the Week – IKEA Gives Away Furniture Via Facebook Name Tagging

27 11 2009

The best type of advertising bar none is word-of-mouth. The second best is PERCEIVED word of mouth which Facebook has been working on for quite some time by allowing users to see certain preferences and actions of their friends. IKEA took advantage of this for a creative ad campaign to promote a new store.

The idea was simple: 1.) upload pictures of IKEA showrooms, 2.) the first person to tag themselves on the various products in each picture, won the product they tagged.

The result was some serious tagging and even more serious advertising exposure for Ikea.  Instead of people just looking at a banner with furniture, the users promoted IKEA themselves through their behaviors, drawing their networks of friends into the competition essentially via word of mouth.

View the actual photo album they uploaded on the profile page created for this campaign – personal page of store manager Gordon Gustavsson.

Crucial to this initiative is to realize that IKEA committed to the idea through their willingness to give away product.  This adds up; here’s some quick figures to consider:

  • 11 images uploaded for people to win items
  • estimated TOTAL retail cost of products in each image: $10k USD
  • estimated ACTUAL cost of product: $4k (shot in the dark)
  • Total cost: 11 images x $3k USD = $44k USD

This certainly puts the campaign in perspective.  Granted, we also don’t know what marketing budget they planned for this store opening for which this could be a pittance.  Either way though, it demonstrates real commitment on IKEA”s part to offer a tangible and valuable carrot for users which no doubt influenced the success of the campaign.

CNBC Video: Pete Blackshaw on the Future of Advertising

14 11 2009

The embed isn’t working very well but this is a good summary clip of some of the buzz taking place at AdWeek and also Pete Blackshaw’s thoughts on what brands need to consider about when it comes to both advertising and social media.


DuPont’s Flaming Social Media

5 11 2009

In this clip, Gary Spangler of DuPont’s E-Marketing team argues that while the internet landscape has changed numerous business models, many fundamentals remain the same and he reminds the audience that companies don’t buy products, people do.

I particularly liked his advice to companies to reuse old video clips for their social media campaigns. With so much content on YouTube, we forget that it’s a drop in the bucket compared to what’s shown on TV and what’s archived at so many companies. I wonder if that’s part of Google’s plan also to catalog every piece of available video, just like it is with books/publications.