Moonlight & SES Hong Kong September 13/14

27 07 2010

We’re very excited to begin working with the organizers of the Search Engine Strategies Conference.  SES is in fact a global conference that has been around for more than ten years, but this will the first SES in Asia and it’s taking place right here in Hong Kong.  In their own words, “SES brings its world renowned learning experience and thought leaders in the search engine marketing field to Hong Kong. Organized and programmed by the SES Advisory Board, the conference will be packed with sessions covering PPC management, keyword research, SEO, social media, local, mobile, link building, duplicate content, multiple site issues, video optimization and usability, plus networking events, parties and more.”

Moonlight Marketing will be participating with Incisive Media and working closely with the organizers not only to promote the conference, but also give it a strong social element before, during and after the event.

Social Media will play a significant role during the conference, with panels on:

Moonlight Marketing is proud to be associated with SES Hong Kong 2010.  For more information on the event or if you’re interested in attending, please drop us a line!


Ad of the Week: Google’s Superbowl Commercial

12 02 2010

This commercial aired during Superbowl XLIV; it’s really simple yet works on so many levels and it does a very effective job of showcasing the power of search (in this case Google’s). I was surprised that there wasn’t more involvement of GPS widget mapping etc. given their recent NexusOne push, but perhaps they wanted to maintain the simplicity of the advert.

comScore – State of Internet APAC: Nov 2009

25 11 2009

Some very useful and informative data for anyone interested in the digital landscape in Asia Pacific.  I’ll be posting snippets in the coming weeks to share with you as well.

Summary of Key Findings:

  • Asia Pacific is the dominant regional audience and will be critical in global Internet competition.
  • Web penetration will continue to increase in emerging markets within Asia, and even in markets where web usage is well-established, increased broadband adoption will drive additional consumption.
  • Though Yahoo!, Google, MSN and other U.S. brands currently lead the Top Property rankings in this region, there are a host of local sites that are already carving out regional niches, and are poised to take market share.

NIELSEN BLOG: Where do you start looking for new information online?

23 11 2009


Further evidence that both search and social media will continue to drive customer decisions and behavior.

Visit the Nielsen blog here.

CNBC Video: Pete Blackshaw on the Future of Advertising

14 11 2009

The embed isn’t working very well but this is a good summary clip of some of the buzz taking place at AdWeek and also Pete Blackshaw’s thoughts on what brands need to consider about when it comes to both advertising and social media. – according to @chrispirillo

29 10 2009

Chris Pirillo is a pretty smart guy and in this video, he discusses, a site that compares results between Google, Yahoo! and MSN. Which results do you find most relevant?