Spotting the Creators of Peer Influence

2 05 2010

Marketers rely seriously on the word of mouth generated by consumers, from the article I came across, it mentioned a peer influence analysis which was based on the investigation of this concept. Impression is the term being used in the study to represent the same meaning as word of mouth.

Those influence generated from posting within social networks like Facebook, Twitter, and MySpace, etc, is referred to as Influence Impression. While influence created by post, like blog post, discussion forum and comments, is referred to as Influence Post.

Below are the results for the survey:

It estimates people in the U.S. create 256 billion influence impression on each other in social networks every year. Of these influence impressions, 62% come from Facebook. And that people in the U.S. create 1.64 billion influence posts every year.

From the above chart, it could be seen that about 6.2% of the online adults generate 80% of the influence impressions. Around 13.8% of the online adults generate 80% of the influence posts. It is important and valuable for marketers to dig out who these people are (demographics, where they share, that kind of thing).

Read Full article here.





Combining the Strengths of Social and E-Mail

29 04 2010

” “Even though people are spending more time using social media, they are not abandoning e-mail,” said Debra Aho Williamson, eMarketer senior analyst and author of the new report, “Maximizing the E-Mail/Social Media Connection.” “The two channels can help each other, offering the opportunity for marketers to create deeper connections.” “

Read full article by clicking here.





Global Audience Spends Two Hours More a Month on Social Networks than Last Year

22 04 2010

“On average, global web users across 10 countries spent roughly five and a half hours on social networks in February 2010, up more than two hours from the same time last year. While the U.S. boasts the largest unique social networking audience, Italian and Australian web surfers led the way for average time on site with more than six hours each in February.”

Read full article from here.





Socializing with the Fortune 500

15 03 2010

“A longitudinal study from the University of Massachusetts Dartmouth Center for Marketing Research shows steady uptake of social media marketing activities by Fortune 500 companies, with Twitter a clear winner.”

“Even more Fortunate 500 companies have a Twitter account—35% (Twitter usage was not studied in 2008). Four out of the top five corporations on the list post regularly to their Twitter accounts. As with blogs, the top 100 companies have the greatest share of social media presence. “

Read full article here.





Social activities blur personal and professional

12 03 2010

” Social media usage has soared not just among the general population but also among at-work Internet users, who are heading to the sites for both personal and professional reasons in greater numbers.

“The Collaborative Internet” report from Internet security firm FaceTime Communications found increases in the proportion of at-work Web users worldwide logging on to each network studied…

Overall, FaceTime found 95% of at-work Internet users headed to social sites during the work day for either personal or professional reasons, 61% did so at least once daily, and 15% said they were on the networks “constantly throughout the day.” “

Read full article here.





Engagement on Social Networks Top Priority for Marketers

3 02 2010

Top priorities in 2010 according to senior marketers worldwide (% of respondents)

“Senior marketers reported that social networks and applications were their biggest priority for 2010, followed closely by digital infrastructure. While social media marketing looks set to stay top of mind, a majority of respondents considered a range of digital activities at least “important,” with only games failing to inspire widespread interest.”

Read the full article here.





MIT Review: How Obama Really Did It

6 01 2010

MIT Review put out a very interesting read on how the Obama campaign leveraged web and social media strategies to win the Presidency. Certainly he gained popular support by mobilizing young and moderate voters more successfully than any candidate in history, but how and why was he so effective in doing so?

Blue State Digital was the agency that helped him get there, and Jascha Franklin-Hodge is the current CTO. From the report, he summarizes “On every metric, the campaign has operated on a scale that exceeded what has been done before. We facilitate actions of every sort: sending e-mails out to millions and millions of people, organizing tens of thousands of events…The key is tightly integrating online activity with tasks people can perform in the real world. Yes, there are blogs and Listservs. But the point of the campaign is to get someone to donate money, make calls, write letters, organize a house party. The core of the software is having those links to taking action – to doing something.”

That they certainly did.