Ad of the Week: Google’s Superbowl Commercial

12 02 2010

This commercial aired during Superbowl XLIV; it’s really simple yet works on so many levels and it does a very effective job of showcasing the power of search (in this case Google’s). I was surprised that there wasn’t more involvement of GPS widget mapping etc. given their recent NexusOne push, but perhaps they wanted to maintain the simplicity of the advert.





Ad of the Week: NexusOne’s NINJA’S UNBOXING

29 01 2010

As far as we’re concerned, any ad that has ninjas in it AUTOMATICALLY is considered for Ad of the Week. This commercial is particularly interesting and original; who knew Ninjas loved technology as much as the art of stealth assassination? Although if you think about it, Ninjas could benefit from smartphone technology, especially one that integrates Google applications into a single device so they can stay connected to their:

  1. Calendar: see who they’re supposed to assassinate on which days
  2. Email: exchange emails with other ninjas to take over their shifts when they have to go to the DMV to renew their driver’s license
  3. GPS: see where their assassination targets are located, as well as the closest Starbucks to fuel up on caffeine and biscotti before the job
  4. Facebook/Twitter: “ripped a hole in the crotch area of my Ninja suit – oops!”

If you decide to buy a NexusOne, make sure you don’t open it around any Ninjas or be prepared for the consequences.

Happy Friday!





Google Friend Connect Overview

25 01 2010

Not too long ago, I added the Google Friend Connect Members gadget to a few of my sites. As you’d expect, Google’s working on several gadgets to enable bloggers, including: Social Bar, Comments, Ratings & Reviews, Interests Poll, Featured Content and Newsletter Subscription





Chasing Mobile Audiences Beyond Phones

18 01 2010

The line between desktop, laptop, computer, mobile device continues to become even more blurred. This is an interesting video that touches on the idea that as internet access continues its penetration, increasingly through wireless, it only increases the opportunities for engagement between users, advertisers and communities. This should further a trend that has already taken hold with the advent of smart devices allowing micro-blogging/updating. It’s in fact that unique combination of this access with platforms that have enabled a thought, an offer or an experience to be instantly communicated to the world.

For companies, it means NOW is the time to be ensuring that you have a.) first decided the importance of listening to what your consumers are saying, b.) based on that, determining how much responding and/or proactive communications your organization wants to be responsible for, c.) begin strategizing on how to make it happen.





Checking out Amazon Associates on Blogger

19 12 2009

Just heard that Blogger has integrated Amazon Associates and I’m trying to test it out.

So far it works pretty good – when is WordPress going to follow?

See in action here.





Ad of the Week: Verizon DROID Pretty

4 12 2009

I really like this ad because it does an effective job at speaking to the target demo for Droid purchasers: mainly the techy/geeky male vertical as well as those fed up with iPhone for whatever reasons and looking for an alternative.

There are really two basic themes within the ad: 1.) rebelling against the popularity of the iPhone and 2.) choosing instead a device that is focused on speed and utility. It also puts the viewer in a difficult place to defend why he/she would choose the iPhone, given the way the argument is framed.

Who’s likely to argue that they they prefer beauty/popularity over speed and utility?

I even wonder if it’s perhaps a bit of brilliant subliminal messaging, given some of the broohaha over beauty queens in the US that’s been created as of late due to childish behavior of one in particular? If so, well played Google/Verizon. Well played.





iPhone 3GS vs HTC Hero – Dogfight (phonedog.com)

24 11 2009

So as I prepare to leave the corporate world (hopefully forever), obviously the most pressing question I’m struggling with is what will replace my crappy blackberry. I currently have an old beatup blackberry (8707v) and a God-awful plan because my company has issues with being on an intelligent or efficient smartphone plan, but that’s another post. Anyways, it has gotten me through some rough patches and definitely saved my butt a few times so I will miss it and the times we had – sigh.

But I’m THRILLED to be moving into the modern era and get me a smart phone that the rest of the connected world is actually using. I believe I’ll take a break from RIM for a while so am now considering the iPhone or an Android phone. In Hong Kong, the primary offering is the HTC Hero though I will likely hold out until a new version with Android 2.0 hits the market. Anyone know when that will be???

I found this video from Dogfight to be useful and sway me towards an Android phone. Long-story short, the “open-ness” of the Hero and the re-engineered focus on connectivity across networks certainly makes the Hero a contender to iPhone, though the initial versions of Android (“cupcake” and “donut“) fell a tad short of the iPhone experience. The early reviews of the Android 2.0 OS suggest a much better user experience and hence, a bloody rematch where Android phones may emerge victorious.