Social Media and the Fortune 100

7 07 2010

This is just one of the fantastic graphs put together by the team behind iStrategy, which breaks out what platforms the Fortune 100 are engaged with. For the full graphical work, click here.


Social Media In China

29 06 2010

The social media landscape in China is massive: 253 million mainland chinese use the internet, over 107 million have a personal blog, which makes them the world leading country when it comes to online usage.
Here is a quick breakdown of what mainland Chinese are doing online:

Social media is alive and well in China, says CIC CEO Sam Flemming. CIC is the leading Internet word-of-mouth consulting firm in China. They analyse all the chinese online buzz and distill the relevant data for their clients. A perfect source for rich consumer insights and better than any market research. For more information visit the source mentioned below.


HOW TO: Follow the 2010 World Cup on Twitter

28 06 2010

If you have been wondering just how to stay updated on all thats happening at the 2010 South Africa World Cup, we have some advice for you.

1. Use Hash Tags: At the moment, #worldcup seems to be the largest tag by volume of tweets, but #wc2010 is also doing the rounds, as is #2010worldcup. Having said this, please take into account that the World Cup is a global event, so different languages also come into play.

2. Create Lists: The quickest and easiest way to get a month’s worth of World Cup info is to follow a ready-made list.

3. Search for World Cup News Sources on Twitter: Whether it’s the official FIFA feed, tabloid newspaper coverage, big broadcaster’s headlines or just the final scores, World Cup Sources on Twitter will give you what your looking for.

Source: Mashable

Social Media Emergence In China

16 06 2010

As the China internet user numbers grow, so does the popularity of social media. Between 2000 and 2007, there was a 620% increase in internet use in China (approx 1.4 new users a month) and 76 million tuning into video related social media websites 24% of the internet population in China tuning into online blogs. Social networks such as Facebook in the west have been mimicked in China, using their own version ‘Xiaoeni’, and ‘Wealink’ rather than LinkedIn, ‘Fanfou’ instead of Twitter and ‘Sina’ rather than blogger.


Social Media: It’s Importance on Business

11 06 2010

1. Social media has become a mass-media in Asia that can’t be neglected due to it’s mere reach.

2. Blogs and communities offer insight about consumer opinions which have never been available before because they are real and true. I.e. businesses and brands can not only find out what consumers really think, but if done wisely they can use the willingness of people to create own content for product development (creative consumer).

3. The word-of-mouth (viral) potential of social media campaigns can create great buzz.

4. Brand management must adopt and create a culture within the company to profit from the social media development.

5. Opinions and reported experiences about companies, products and services are one of the most important influencing factors for decision building prior to the purchase of a product, no matter if the purchase happens online or offline.

The table below gives us a breakup of internet use around the globe, specifically focusing here on Asia:


Social Media In Asia

10 06 2010

There is no doubt Social Media is catching on like wildfire in Asia. Statistics recently published in a business report by Ogilvy and Mather reveal alarming results. Lets take a quick look at the sheer volume of those involved with using Blogs platforms:

The ogilvy report also revealed the percentage increases on how content creation using a range of social media technologies:

This is a true testament to how social media is affecting business in Asia, and how rapidly social media is growing around the world but more specifically in Asia, particularly China and Korea.

For more information:

Source: Ogilvy

Social Media Marketing: Why You Should Master It

7 06 2010

1.Social Media Marketing provides a natural solution It provides natural links without any discernible pattern, your website is exposed to large groups of people in a spontaneous fashion rather than commercial overtones.

2.Social Media Marketing is defensible. Once mastered, social communities can be a great source of web traffic on top of any traffic you are already receiving from search engines. While you can’t easily increase your search engine traffic, social media traffic can be very easily controlled through strategic marketing.

3.Social Media Marketing provides a low-cost/high returns outcome. If done individually, costs are limited. Benefits exceed the cost. It would take you thousands of dollars to buy many links; social media has the ability to give you that for free.

4.Social media is complimentary of other marketing efforts. SM optimization and marketing is usually community-specific. It doesn’t interfere with any other methods of getting traffic to your website. It can and will fit perfectly with an advertising campaign targeting other websites or search engines.