Moonlight & SES Hong Kong September 13/14

27 07 2010

We’re very excited to begin working with the organizers of the Search Engine Strategies Conference.  SES is in fact a global conference that has been around for more than ten years, but this will the first SES in Asia and it’s taking place right here in Hong Kong.  In their own words, “SES brings its world renowned learning experience and thought leaders in the search engine marketing field to Hong Kong. Organized and programmed by the SES Advisory Board, the conference will be packed with sessions covering PPC management, keyword research, SEO, social media, local, mobile, link building, duplicate content, multiple site issues, video optimization and usability, plus networking events, parties and more.”

Moonlight Marketing will be participating with Incisive Media and working closely with the organizers not only to promote the conference, but also give it a strong social element before, during and after the event.

Social Media will play a significant role during the conference, with panels on:

Moonlight Marketing is proud to be associated with SES Hong Kong 2010.  For more information on the event or if you’re interested in attending, please drop us a line!


Social Media and the Fortune 100

7 07 2010

This is just one of the fantastic graphs put together by the team behind iStrategy, which breaks out what platforms the Fortune 100 are engaged with. For the full graphical work, click here.

comScore – State of the Internet: Key Site Categories % Reach

13 12 2009

Download the full comScore report here.

How does Asia Use the Internet?  Here are some of the highlights:

  • Entertainment is the most popular category in region (includes Music, Movies, TV, Multimedia, Entertainment News, Humor)
  • Popularity of Social networks is unsurprising, with more than half of all internet users visiting a Social networking during during the month.
  • E-commerce is still in development, visits to Retail sites is robust, with +50% of APAC web users visiting a Retail site.

comScore – State of Internet APAC: Nov 2009

25 11 2009

Some very useful and informative data for anyone interested in the digital landscape in Asia Pacific.  I’ll be posting snippets in the coming weeks to share with you as well.

Summary of Key Findings:

  • Asia Pacific is the dominant regional audience and will be critical in global Internet competition.
  • Web penetration will continue to increase in emerging markets within Asia, and even in markets where web usage is well-established, increased broadband adoption will drive additional consumption.
  • Though Yahoo!, Google, MSN and other U.S. brands currently lead the Top Property rankings in this region, there are a host of local sites that are already carving out regional niches, and are poised to take market share.

comScore: YouTube in Asia

10 01 2009

From comScore’s State of Internet APAC report (for the full report, download it here).

Key Take-aways:

  • With +340m uniques in AsiaPac, YouTube is clearly the most popular Entertainment site in region
  • In many countries, it represents a substantial share of all time spent on Entertainment content.  In countries where YouTube is NOT the leader, local providers were able to earn and maintain early market share.