Video Update: 12 July 2010 (Blogging and the Old Spice Campaign

19 07 2010

Yes, that is some serious sunburn I have courtesy of falling asleep on a junkboat. I’m happy to report that it’s now healed and I’m no longer violet colored.

And in case you haven’t seen any of the Old Spice videos, here’s the very last one he filmed – I encourage you to watch all of them however as they’re all hilariously brilliant.


Spotting the Creators of Peer Influence

2 05 2010

Marketers rely seriously on the word of mouth generated by consumers, from the article I came across, it mentioned a peer influence analysis which was based on the investigation of this concept. Impression is the term being used in the study to represent the same meaning as word of mouth.

Those influence generated from posting within social networks like Facebook, Twitter, and MySpace, etc, is referred to as Influence Impression. While influence created by post, like blog post, discussion forum and comments, is referred to as Influence Post.

Below are the results for the survey:

It estimates people in the U.S. create 256 billion influence impression on each other in social networks every year. Of these influence impressions, 62% come from Facebook. And that people in the U.S. create 1.64 billion influence posts every year.

From the above chart, it could be seen that about 6.2% of the online adults generate 80% of the influence impressions. Around 13.8% of the online adults generate 80% of the influence posts. It is important and valuable for marketers to dig out who these people are (demographics, where they share, that kind of thing).

Read Full article here.

Restaurant Marketing via Twitter

22 02 2010

Interesting video clip of a restaurant manager who attributes a good portion of his property’s success to the use of Twitter. What’s clear is that he truly embraced the medium, not simply dipped his toe into it. This is crucial as there is certainly a learning curve to Twitter and figuring out the myriad dynamics around tweeting, re-tweeting, following, commenting and finally marketing/advertising.

Ad of the Week: Google’s Superbowl Commercial

12 02 2010

This commercial aired during Superbowl XLIV; it’s really simple yet works on so many levels and it does a very effective job of showcasing the power of search (in this case Google’s). I was surprised that there wasn’t more involvement of GPS widget mapping etc. given their recent NexusOne push, but perhaps they wanted to maintain the simplicity of the advert.

Engagement on Social Networks Top Priority for Marketers

3 02 2010

Top priorities in 2010 according to senior marketers worldwide (% of respondents)

“Senior marketers reported that social networks and applications were their biggest priority for 2010, followed closely by digital infrastructure. While social media marketing looks set to stay top of mind, a majority of respondents considered a range of digital activities at least “important,” with only games failing to inspire widespread interest.”

Read the full article here.

Checking out Amazon Associates on Blogger

19 12 2009

Just heard that Blogger has integrated Amazon Associates and I’m trying to test it out.

So far it works pretty good – when is WordPress going to follow?

See in action here.

eMarketer – How Engaging is Online Video?

7 12 2009

Many marketers want to get into video but there still seems to be a wide chasm between high-end, pricier work and the amateur, shaky free work. Simple video editing goes a long way and I’ve recently been working quite a bit with Windows Movie Editor which is ideal for a starter as it allows you to add effects to clips, import a soundtrack, basically 99% of anything that an amateur videographer like myself would be interested. I ain’t no Quenten just yet….

But video is important – hugely so in fact. In October, Eyeblaster released a report comparing dwell time on ads with and without video:

The implications are more far-reaching however than simple ad effectiveness. It’s what you already know – if a picture is worth a thousand words, then a good video may be worth a thousand pictures. And one point to stress here is that “good” can be defined on several levels. Surely quality is one, but I still see a massive gap between what audiences are willing to watch and what businesses are comfortable providing.

Often times, hesitation on a company’s part to include video for fears that it won’t be acceptable quality, result in them working with a “professional” shop that helps them create a high-quality video but ultimately one that falls flat on connecting with the viewer. I guess what I’m saying is the video being of watchable quality is one thing, but the video speaking to a core issue (example: why you should work with me, how am I) is an entirely separate one that may or may not be correlated to how professional the video production actually is.

Here’s a good example of a simple video that addresses a core business inquiry – in this case, what’s involved in forming a company in Hong Kong.