AD OF THE WEEK: State of The Internet according to JESS3

27 05 2010

We haven’t done one of these in a while but we promise to pick them back up – hope everyone is having a great week!

I’ve chosen this video as the ad of the week as it follows a philosophy that Moonlight also believes strongly in: advertising through education.  We love in world where decisions are made based on data and evidence, thus the best advertising is simply information that helps educate the consumer to make a better decision.

Incidentally, we’re very excited to be working on some of our own information that we hope to share with all of you in the summer time.

Some memorable take-aways:

  • 1.73 billion internet users worldwide (September 2009). Of those users, 418,029,796 are in Europe, 67,371,700 are in Africa, 20,970,490 are in Oceania and Australia, 179,031,479 are in Latin America and the Caribbean, 252,908,000 are in North America, and 738,257,230 are in Asia.
  • On social network sites, 84% of them had more women than men. Twitter had 27.3 million messages, or tweets, sent per day in November 2009. Ashton Kutcher is no joke. His Twitter account, @aplusk, had 4.25 million followers, and he was the most followed Twitter user. Speaking of social networks, Facebook served 20 billion page views per month; that’s more than 6 million page views per minute and 37.4 trillion page views in a year.
  • Taking a look at image content, 2.5 billion photos were upload each month to Facebook and 4 billion photos were hosted by Flickr (as of October 2009). At the current rate, 30 billion photos will be uploaded to Facebook per year.
  • The YouTube video platform served 1 billion videos per day; 12.2 billion videos were viewed per month in the U.S. (as of November 2009). Hulu had 924 million video views per month in the U.S. (as of November 2009). The average internet user watches 182 videos per month is the U.S. In the U.S., 82% of internet users view videos online.



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