SMO – The New SEO

5 04 2010

(Brian Solis is principal of FutureWorks, an award-winning New Media agency in Silicon Valley, and has led interactive and social programs for Fortune 500 companies, notable celebrities, and Web 2.0 startups. is ranked among the top of world’s leading business and marketing online resources.)

SMO – Social Media Optimization should be part of an overall SEO strategy (SEO + SMO = Amplified Findability in the traditional and social Web). Below are five key ways to five major ways that social objects can be contextualized:

1. Keywords: When selecting keywords for your social objects, it’s important to remember that the keywords used by customers and influencers are not always what you think they’d be.

2. Titles: In Social Media, your headline must contain the keywords that explicitly match the search patterns of the people you hope to reach.

3. Descriptions: further refine the context of your social object to entice visitors to view and circulate your content amongst their social graph.

4. Tags: are keywords that further group and organize your Social Object within the social network.

5. Links: Sharing a link on Twitter and Facebook that points back to a video on YouTube extends the reach of the video to people in one or more forums, potentially connecting them to your content.

Source: Brian Solis




One response

5 04 2010
Antti Aapakari

Great basic overview of what SMO is and how it can be used .These are some solid tips for beginners. Thanks for sharing.

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