Social Media: Foundations of Listening and Engagement

25 03 2010

Social media can be a difficult thing to understand. Here are some tips on what to listen out for and how to engage:

Listen out for the: Compliment, Complaint, Expressed Need, The Competition, The Crowd, The Influencer, The Crisis, The ROI, The Audit, The Thread.

Types of listening include: Passive listening, active listening, brand centered listening and conversation centered listening.

Source: Radian 6

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