Socializing with the Fortune 500

15 03 2010

“A longitudinal study from the University of Massachusetts Dartmouth Center for Marketing Research shows steady uptake of social media marketing activities by Fortune 500 companies, with Twitter a clear winner.”

“Even more Fortunate 500 companies have a Twitter account—35% (Twitter usage was not studied in 2008). Four out of the top five corporations on the list post regularly to their Twitter accounts. As with blogs, the top 100 companies have the greatest share of social media presence. “

Read full article here.

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