Growing Need For Local Social Media Strategies

15 03 2010

The January 2010 Digital Brand Report (DBI) revealed there is a growing need for a localized social media strategy. Research showed that a staggering number of online discussion was taking place that revolved around technology brands. A staggering increase of 40 per cent of online discussion was spotted in the last quarter of 2009, all of which via local channels besides twitter, the only international international channel to make the top 10 most commonly used sites for discussion.

What can marketers take away from this valuable research:
* Develop a tailored approach to manage online conversations about their brands
* Make a shift to a focus on social media campaigns rather than generic advertising
and one way marketing
* Listen, be willing to respond and build trust with customers in a sincere and
genuine way

Source: DBI

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