Changing Models: A Global Perspective on Paying for Content Online

8 03 2010

Will consumers pay for online news and entertainment they now get for free?

Nielsen asked more than 27,000 consumers across 52 countries, and the answer is a definite “maybe.” Statistics revealed consumers were far more likely to pay for professional content rather than home grown content. Media may only be able to generate appreciable online revenues by charging consumers for content. Companies are currently busy experimenting with a range of payment models, from full service subscriptions to individual transactions, or micropayments.

Source: The Nielsen Company


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