The Role Of Digital Marketing In 2010

2 03 2010

There is no question the digital marketing evolution is under way. The digital marketing evolution suggests major shifts in consumer behavior. Instead of gathering information by digging through the yellow pages, renting books from the library or visiting department stores, an increasing number of the population are using the web. In doing so, consumers are becoming far more aware of new products and are able to compare prices.

According to the McKinsey Quarterly Survey, the Web will play a role in the first two stages of the consumer decision-making process—product awareness and information gathering—for a sizable majority of all consumers, though with notable variations among industries. Perhaps the expectation that most consumers will seek out new products online may be a factor in the plans of companies to increase spending significantly on several digital-advertising tools they see as most useful in building brands.


(Page 7 of the McKinsey Quarterly)

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One response

19 07 2010
Neil Cartwright

Very useful. As a Digital Marketing agency ourselves, we like to read other people’s thoughts and ideas. This is definitely useful to know

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