How Do We Measure Social Media?

1 03 2010

The following slide describes how social media is measured. This Ogilvy social media report suggests that social media is measured via influencer reach, influencer activity and thirdly, brand impact:

Advertisements

Actions

Information

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s




%d bloggers like this: