Digital Marketing Adoption Barriers

16 02 2010

With any advantages there must also be disadvantages, and this is what research is suggesting within Digital Marketing. Marketers admit they will be relying more heavily on digital advertising vehicles but also admit there are barriers that may slow down the adoption of digital marketing tools. Above all, the lack of sufficient capabilities at companies or agencies was by far the most significant barrier. Here’s a look at all the adoption barriers of digital marketing:

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