Usage And Importance Of Digital Tools

8 02 2010

Four out of five of the major areas of marketing were analyzed in the McKinsey Quarterly survey, to find out what importance was being placed on the use of digital tools. The results were staggering. Eighty Three per cent of business executives for service management and forty four per cent for pricing claimed that online tools were at least some what important for companies within their industries. Another staggering research statistic revealed that at least two thirds of companies are using digital tools in ALL the areas they deem most important.

Here is a look at the importance of digital tools:


(Page 2 of McKinsey Quartely)

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