Chasing Mobile Audiences Beyond Phones

18 01 2010

The line between desktop, laptop, computer, mobile device continues to become even more blurred. This is an interesting video that touches on the idea that as internet access continues its penetration, increasingly through wireless, it only increases the opportunities for engagement between users, advertisers and communities. This should further a trend that has already taken hold with the advent of smart devices allowing micro-blogging/updating. It’s in fact that unique combination of this access with platforms that have enabled a thought, an offer or an experience to be instantly communicated to the world.

For companies, it means NOW is the time to be ensuring that you have a.) first decided the importance of listening to what your consumers are saying, b.) based on that, determining how much responding and/or proactive communications your organization wants to be responsible for, c.) begin strategizing on how to make it happen.

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