Social Media ROI: Muhammad Saleem Interview

28 12 2009

Straight forward and common sense interview with Muhameed Saleem regarding ROI in social media. He hits the nail on the head by pointing out that one of the biggest mistakes a company can make with social media is to jump into it without first defining what the business objectives should be. Once an organization has defined what they are trying to achieve, it allows them to be much more strategic and organized with their execution, as well as makes defining what “success” looks much easier.




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