comScore – State of the Internet: Key Site Categories % Reach

13 12 2009

Download the full comScore report here.

How does Asia Use the Internet?  Here are some of the highlights:

  • Entertainment is the most popular category in region (includes Music, Movies, TV, Multimedia, Entertainment News, Humor)
  • Popularity of Social networks is unsurprising, with more than half of all internet users visiting a Social networking during during the month.
  • E-commerce is still in development, visits to Retail sites is robust, with +50% of APAC web users visiting a Retail site.
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