AdAge: Marketers as Media Companies

26 11 2009

A growing number of big marketers have circumvented the middleman and launched their own mainstream media and entertainment properties. Red Bull, Quiksilver and more recently J&J, P&G and Walmart have all ventured into this space with success. The revolutionary development that has moved these brands direct competition for audiences with traditional media companies. It’s all about the content baby!

Advertisements

Actions

Information

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s




%d bloggers like this: