AdAge: Marketers as Media Companies

26 11 2009

A growing number of big marketers have circumvented the middleman and launched their own mainstream media and entertainment properties. Red Bull, Quiksilver and more recently J&J, P&G and Walmart have all ventured into this space with success. The revolutionary development that has moved these brands direct competition for audiences with traditional media companies. It’s all about the content baby!




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