Facebook Announces New Targeting: Friends of Connections

13 11 2009

Facebook continues full-steam ahead with development of their advertising model; with their latest targeting feature announced just this past Wednesday, they take another step towards reaching the holy grail of marketing and demonstrating just why the platform is valued at almost $7 billion.

With Friends of Connections Targeting, advertisers will now be able to find more users to become fans of Facebook pages and/or interact with custom applications. Why did I almost wet myself when I heard about this? Facebook explains with a simple example,

“Annie is a fan of the Etsy Page. When Etsy wants to promote their Facebook Page, they can choose to target an ad to Annie’s friends by selecting the “Friends of connection” filter. Annie’s friends will receive the Etsy ad with the following sentence: “Annie Ta is a fan of this Page.” Annie’s friends are naturally more interested because Annie’s interaction with Etsy is showcased directly in the ad.”

Get your surf board, life jacket and inflatable ducky ready – the Facebook tsunami is on it’s way…..




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