NIELSEN BLOG: Trusted Advertising Forms (April 2009)

30 10 2009

NIELSENtrust_in_advertising

From the Nielsen blog, “The explosion in Consumer Generated Media over the last couple of years means consumers’ reliance on word of mouth in the decision-making process, either from people they know or online consumers they don’t, has increased significantly,” says Jonathan Carson, President of Online, International, for the Nielsen Company.”

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