Ogilvy’s Rory Sutherland: Life Lessons from an Ad Man

29 10 2009

Great talk regarding advertising, value-creation and persuasion as a whole. Generally speaking, advertising adds value to a product by altering it’s perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider real value.

Learn more about Rory Sutherland.

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