comScore: YouTube in Asia

10 01 2009

From comScore’s State of Internet APAC report (for the full report, download it here).

Key Take-aways:

  • With +340m uniques in AsiaPac, YouTube is clearly the most popular Entertainment site in region
  • In many countries, it represents a substantial share of all time spent on Entertainment content.  In countries where YouTube is NOT the leader, local providers were able to earn and maintain early market share.

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