Social Sharing: Which Social Platforms Are Winning The Race?

Distribution of shared items
Facebook: 44%
Twitter: 29%
Yahoo:18%
MySpace:9%

Social traffic is becoming a massively powerful marketing tool for any business. Google for example is pushing its new product ‘Buzz’ as hard as it can because of their desire to generate more social traffic. Currently, Twitter, Myspace and Facebook are leading the rivalry and are even overtaking search traffic as the single biggest source of internet traffic.

A key realization is the extent to which such social sharing is tied to different identity and authentication platforms across the Web. Logging into a site using your Facebook or Twitter account is an easier way to broadcast links from that site to your friends. Below is a break down of which services on the Web currently drive the most sharing:

Share of Authentication By Platform:

News sites:
Facebook: 31%
Google: 30%
Yahoo: 25%
Twitter: 11%
AOL: 3%

Entertainment sites:
Facebook: 52%
Google: 17%
Yahoo: 12%
Twitter: 11%
MySpace: 7%
AOL: 1%

Live Event Chat:
Facebook: 56%
Twitter: 28%
Yahoo: 9%
MySpace: 7%

Top 10 Services, Overall

Facebook: 33%
Email: 13%
Print:9%
Twitter: 9%
Favorites: 8%
Google: 6%
MySpace: 6%
Digg: 3%
Live: 3%
Delicious: 3%

Source: Tech Crunch

Chasing Mobile Audiences Beyond Phones

The line between desktop, laptop, computer, mobile device continues to become even more blurred. This is an interesting video that touches on the idea that as internet access continues its penetration, increasingly through wireless, it only increases the opportunities for engagement between users, advertisers and communities. This should further a trend that has already taken hold with the advent of smart devices allowing micro-blogging/updating. It’s in fact that unique combination of this access with platforms that have enabled a thought, an offer or an experience to be instantly communicated to the world.

For companies, it means NOW is the time to be ensuring that you have a.) first decided the importance of listening to what your consumers are saying, b.) based on that, determining how much responding and/or proactive communications your organization wants to be responsible for, c.) begin strategizing on how to make it happen.

CNBC Video: Pete Blackshaw on the Future of Advertising

The embed isn’t working very well but this is a good summary clip of some of the buzz taking place at AdWeek and also Pete Blackshaw’s thoughts on what brands need to consider about when it comes to both advertising and social media.