Social Media In Asia

There is no doubt Social Media is catching on like wildfire in Asia. Statistics recently published in a business report by Ogilvy and Mather reveal alarming results. Lets take a quick look at the sheer volume of those involved with using Blogs platforms:


The ogilvy report also revealed the percentage increases on how content creation using a range of social media technologies:


This is a true testament to how social media is affecting business in Asia, and how rapidly social media is growing around the world but more specifically in Asia, particularly China and Korea.

For more information: http://www.slideshare.net/360digitalinfluence/social-media-en-asie-asia

Source: Ogilvy

How Do We Measure Social Media?

The following slide describes how social media is measured. This Ogilvy social media report suggests that social media is measured via influencer reach, influencer activity and thirdly, brand impact: