As the China internet user numbers grow, so does the popularity of social media. Between 2000 and 2007, there was a 620% increase in internet use in China (approx 1.4 new users a month) and 76 million tuning into video related social media websites 24% of the internet population in China tuning into online blogs. Social networks such as Facebook in the west have been mimicked in China, using their own version ‘Xiaoeni’, and ‘Wealink’ rather than LinkedIn, ‘Fanfou’ instead of Twitter and ‘Sina’ rather than blogger.
Source: Slideshare.net
comScore: Top APAC Social Networks by Country
12 12 2009
Download the full comScore report here.
Similar to trends observed in search, where language is a strong indicator of an engine’s likelihood for success due to differences between single and double-byte characters, social networks also succeed largely on language considerations. The above chart from comScore’s State of Internet APAC report, observes:
- language considerations gave local Social Networks in certain countries an early-mover advantage
- Switching costs for Social Networking users are relatively high, and the nature of user recruitment (“friending”) lets these sites maintain concentrated strongholds
- Elsewhere, translation efforts by Facebook have allowed it to enter non-English speaking Asian markets at the expense of Friendster.
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Tags: Asia Pacific social networks, Australia social networks, China social networks, Hong Kong social networks, India social networks, Japan social networks, New Zealand social networks, SEA social networks, Singapore social networks, Taiwan social networks
Categories : Asia Pacific, facebook, Reports & Data, social media space, Uncategorized
