To make the most of social media, it is important to identify how best to engage with your customers. Companies around the world now have rich access to social media channels however, the true promise of social media is found in the direct connections between people who represent companies and the people who define markets of interest.
It is easy and simple for any business to join and create a social media profile. What is not to simple and easy is utilizing the devices social media employ, the intentions that motivate engagement, and the value we offer that dictate the significance of the brand-specific social graphs we weave.
Brian Solis, the author of ‘Engage’ believes in twenty-one specific ways to help businesses to build, cultivate, and measure success in the new web. Visit the source to check out rules for social media engagement.
Source: http://mashable.com/2010/05/18/rules-social-media-engagment/
