Anyone that has not been living in a cave or under a rock for the past 5 years has likely heard about Facebook at this point, but there’s a lot more to know about this social network especially for those that would like to incorporate it for use in an effective social media advertising strategy.
Below are a few useful links and resources that should aid you toward this end:
Facts & Figures
- More than 400 million active users
- 50% of our active users log on to Facebook in any given day
- More than 5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week
- More than 3.5 million events created each month
- More than 3 million active Pages on Facebook
- Pages have created more than 5.3 billion fans
- Average user: 130 friends, sends 8 friend requests/mo, is invited to 3 events per month, spends +55 minutes per day
- Average user clicks the Like button on 9 pieces of content/mo, writes 25 comments / mo
- Average user becomes a fan of 4 Pages each month and is a member of 13 groups
- Every month, more than 70% of Facebook users engage with Platform applications
- More than 250 applications have more than one million monthly active users
- More than 60 million Facebook users engage with Facebook Connect on external websites every month
- There are more than 100 million active users currently accessing Facebook through their mobile devices.
- People that use Facebook on their mobile devices are twice more active on Facebook than non-mobile users.
- There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products
- Facebook Statistics: Hong Kong:
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Facebook Advertising:
- Facebook.com/advertising
- BusinessInsider: 10 Rules for Facebook Advertising
- NYTimes.com: Ads Posted on Facebook Strike Some as Off-Key
Additional Resources:
- Official Facebook Statistics (from Facebook):
- Facebook Summarized in a Single Picture (website-monitoring.com)
- Check Facebook: Geo-Statistics on Facebook
- Mashable: Guidebook for Facebook
- Mashable: Business Guidebook for Facebook
- Mashable’s Social Media Guide for Small Businesses:
- Flowtown: All About Facebook
- InsideFacebook
